SAN DIEGO — Walgreen Co., the nation's largest drugstore chain by sales volume, is rebranding its image by showcasing European prestige beauty brands in the most extensive effort the drugstore industry has ever seen.
Walgreens is adding seven exclusive skin care brands from five different countries in a grand experiment involving 1,000 of its top beauty stores, complete with upscale displays, a Web site, millions of samples and specially trained in-store beauty advisers to help shoppers understand the new collection.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)