By  on June 30, 2006

SAN DIEGO — Walgreen Co., the nation's largest drugstore chain by sales volume, is rebranding its image by showcasing European prestige beauty brands in the most extensive effort the drugstore industry has ever seen.

Walgreens is adding seven exclusive skin care brands from five different countries in a grand experiment involving 1,000 of its top beauty stores, complete with upscale displays, a Web site, millions of samples and specially trained in-store beauty advisers to help shoppers understand the new collection.

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