Like a tree sprouting in an asphalt parking lot, Delphinium Home has taken root on a scruffy stretch of Ninth Avenue near 46th Street here. The neighborhood isn’t known for embroidered bath towels or heart-shaped throw pillows like those displayed in the store. It’s a rough-and-tumble urban landscape of car dealers, horse stables, taxi garages and the Port Authority Bus Terminal. Not for nothing is the area called Hell’s Kitchen.

And yet, quaint boutiques and cafes similar to those found in the West Village are popping up between 30th and 59th Streets west of Eighth Avenue. Clinton Housing Development Co., a not-for-profit agency that owns hundreds of apartments and thousands of feet of retail space along Ninth, 10th and 11th Avenues, is responsible for much of the evolution. CHDC renovates the buildings to create affordable housing and stores.

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