NEW YORK — Mary Wang, brand president of DKNY, has been named president of Tory by TRB, the women’s lifestyle collection designed by Tory Burch.

Wang has been president of the DKNY brand since 2002, where she oversaw all aspects of the women’s, men’s, accessories and footwear businesses. Before that, she was president of U.S. wholesale at Coach, and earlier held executive posts at Emanuel and Tommy Hilfiger. Her most recent role at DKNY marked her return to the firm, having previously been vice president of merchandising for DKNY Women’s and later president of DKNY Women’s.

She will join Tory by TRB in early November and will be responsible for all global sales, production, merchandising and marketing. She will be based at the company’s Midtown offices opening shortly at 10 East 33rd Street here and will report to the company’s board, which consists of Christopher Burch, chairman and chief executive officer, and his wife, Tory Burch, founder and creative director. Christopher Burch is also a venture capitalist.

Jeffry Aronsson, ceo of Donna Karan International, couldn’t be reached for comment Thursday, but said in a statement, “She [Wang] helped us rebuild the brand and importantly developed an innovative merchandising, production and sales team who work in alignment with the creative design team headed by Jane Chung. Editorial and retail response has been very positive, and this is reflected in the growing sales at retail.” Aronsson said “a successor will be named shortly to continue the turnaround and momentum she and the team have realized for the DKNY brand.”

Tory by TRB, a lifestyle collection of sportswear and accessories, was launched in August 2003 by Tory Burch and her Hong Kong partner, Fiona Kotur Marin. The first line hit stores last February. Priced between contemporary and bridge, items include rhinestone-trimmed caftans, sportswear, outerwear, handbags, footwear, jewelry, home products, candles and terry-cloth beach towels. Wholesale prices range from $16 for a cotton embellished tank to $124 for cashmere sweaters to $425 for a rhinestone tunic.

Neither Wang nor Tory Burch could be reached for comment, but Tory Burch said in a statement she expects Wang’s “expertise in sales and merchandising will be crucial in establishing our wholesale business, as well as growing our presence in retail.”

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