NEW YORK — Saks Fifth Avenue customers continue to say "I do" to Vera Wang’s eponymous fragrance.
At the designer’s most recent personal appearance for beauty — at Saks Fifth Avenue’s Short Hills, N.J., store this past Saturday — the scent is said to have racked up sales of about $21,000, breaking the previous one-day sales total for fragrance in the store’s history.
"We’re so thrilled with the continued success of the Vera Wang fragrance," said Deborah Walters, vice president and divisional merchandise manager of cosmetics and fragrances for Saks Fifth Avenue, noting that gift set sales have been especially brisk. "Customers at this appearance were lined up out the door. Vera continues to raise the bar for the fragrance industry," she said.
Saks customers seem to be married to the floral fragrance Wang launched this past February. The scent is said to have been the first women’s fragrance brand in the chain to break the $1 million sales level in 2002, and in February, the chain’s Manhattan flagship broke a standing fragrance sales record with the scent, racking up more than $25,000 in retail sales.
The scent is racking up strong sales elsewhere as well, noted Laura Lee Miller, president of Unilever Prestige, Wang’s fragrance licensee, adding that the scent did more than $1.5 million in retail sales nationwide last week.
"Vera engages the public —?and that is especially evident when she makes a personal appearance," said Miller. "The world that Vera has created is so much about intimacy and celebration and the joy in life, and this has been a year where we’ve all needed it. Not only that, she is the hardest-working designer I’ve ever had the privilege to work with. We look forward to continued success with the brand."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty