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NEW YORK — Saks Fifth Avenue customers continue to say “I do” to Vera Wang’s eponymous fragrance.
At the designer’s most recent personal appearance for beauty — at Saks Fifth Avenue’s Short Hills, N.J., store this past Saturday — the scent is said to have racked up sales of about $21,000, breaking the previous one-day sales total for fragrance in the store’s history.
“We’re so thrilled with the continued success of the Vera Wang fragrance,” said Deborah Walters, vice president and divisional merchandise manager of cosmetics and fragrances for Saks Fifth Avenue, noting that gift set sales have been especially brisk. “Customers at this appearance were lined up out the door. Vera continues to raise the bar for the fragrance industry,” she said.
Saks customers seem to be married to the floral fragrance Wang launched this past February. The scent is said to have been the first women’s fragrance brand in the chain to break the $1 million sales level in 2002, and in February, the chain’s Manhattan flagship broke a standing fragrance sales record with the scent, racking up more than $25,000 in retail sales.
The scent is racking up strong sales elsewhere as well, noted Laura Lee Miller, president of Unilever Prestige, Wang’s fragrance licensee, adding that the scent did more than $1.5 million in retail sales nationwide last week.
“Vera engages the public —?and that is especially evident when she makes a personal appearance,” said Miller. “The world that Vera has created is so much about intimacy and celebration and the joy in life, and this has been a year where we’ve all needed it. Not only that, she is the hardest-working designer I’ve ever had the privilege to work with. We look forward to continued success with the brand.”