After more than 70 years of manufacturing soccer shoes and related clothing, Adidas is renewing its push to plaster its distinctive three-stripe signature all over the general public.
Two separate developments have spurred the move: One is the first-ever World Cup Soccer matches in the U.S., starting this June. As an official marketing partner, Adidas will supply the official ball, outfit the referees and design uniforms for 10 of the participating teams, including those of the U.S., Argentina and Germany.
The second is purely fashion-driven: to remind everyone that it was Adidas's stripes that all the designers (and their imitators) copied and profited from last season. To that end, Adidas recently put on parties at L.A.'s Club Renaissance and New York City's Limelight and invited enough hip-and-trendies to fill a soccer stadium.
In L.A., Robert De Niro, Sean Penn and Daphne Zuniga, among many others, watched models -- including MTV's Eric Neis, Baywatch's Nicole Egert and members of House of Pain -- work the runway in Adidas's fall collection. Along with traditional activewear such as bathing suits, tennis skirts and warm-up suits, the show included samples of the World Cup uniforms and sportswear looks such as long V-neck dresses and canvas "fireman" jackets with metal closures. But the loudest applause -- and lustiest cheers -- greeted Adidas's underwear line for men and women, which features triple-striped tank tops and matching cotton briefs.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion