By  on June 19, 2006

Los Angeles — Warner Bros. is banking on celebrity designer Nicky Hilton to help its Tweety property take flight at retail.

The studio announced today at the Licensing 2006 International show plans for a long-term relationship with Hilton, who will create a variety of high-end apparel and accessories under the label Tweety Designed by Nicky Hilton to roll out exclusively in so-called pop-up stores in key markets next spring before a multi-tier retail launch.

For complete coverage, see tomorrow's issue of WWD.

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