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Watermill to Serve Fashion Punch

NEW YORK — Considering the Viktor & Rolf store in Milan has an upside-down decor and the label's fall collection was inspired by a bedtime story, it's anyone's guess what designers Viktor Horsting and Rolf Snoeren will cook up as co-chairmen...

NEW YORK — Considering the Viktor & Rolf store in Milan has an upside-down decor and the label’s fall collection was inspired by a bedtime story, it’s anyone’s guess what designers Viktor Horsting and Rolf Snoeren will cook up as co-chairmen of the Watermill Center’s annual benefit on July 30.

Watermill’s artistic director Robert Wilson recruited the pair to help headline this summer’s “Brazil” extravaganza, which will adorn the center’s secluded six acres in Southampton, N.Y. But they won’t be the only fashion VIPs. LVMH Moet Hennessy Louis Vuitton chairman Bernard Arnault, Diane von Furstenberg, Marc Jacobs, Donna Karan, Calvin Klein, Annie Leibovitz and Carlos Miele are also among the honorary chairmen.

LVMH will sponsor the tropical chic-themed evening, which tends to be a standout of the heavily booked Hamptons summer scene.

So why is Wilson such a ringleader with the fashion world? “Maybe the connection is, there is such a constant challenge for designers to look for new ideas all the time. That’s exactly what Bob Wilson and Watermill stand for — an idea factory,” said its executive director Charles Fabius. “In general, fashion is moving in a different place, away from the catwalk.”

Watermill’s outdoor installations and performances appeal to designers like Viktor & Rolf, who are interested in presenting fashion in a very theatrical way, Fabius said. For some, just being in the great outdoors can help drum up ideas.

During a Calvin Klein-sponsored preview benefit sale of Wilson’s own drawings last week, Francisco Costa noted that nature is a major source of inspiration for his work. Finding the time to get to his country home to unearth that inspiration is another story.

“Brazil” will feature art installations and performances by PaulaGabriela, Os Gemelos, Tatiana Grinberg and Joao Mode. In keeping with the theme, artist Vik Muniz has designed a pair of limited-edition Havaianas flip-flops for guests to buy.