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Web Winners

The WWDList: Designers ranked by the number of page views received during the first two weeks their collections were posted online at Style.com.

Needless to say, a fashion magazine’s avid readers are an opinionated, well-informed bunch. The same is true for the audience of Style.com, the Web site of Vogue and W (WWD’s sister publication). Recently, visitors to the site showed their favorite fall ready-to-wear collections by clicking on a designer’s page. To ensure an even playing field, the designers are ranked by the number of page views received during the first two weeks their collections were posted online. The list was culled from the top 115 collections on Style.com.

1

CHANEL, Paris

Page views during first two weeks collection was posted online: 1,156,941

Show date: March 10

Total page views to date: 1,160,350

“I’ll take anything from Chanel,” said Joan Kaner, senior vice president and fashion director of Neiman Marcus. “I thought it was perfection. It was Karl [Lagerfeld] doing his best.”

2

MARC JACOBS, New York

Page views during first two weeks collection was posted online: 994,926

Show date: Feb. 10

Total page views to date: 1,459,095

Jacobs described his fall collection as “a cliché of the future that looks like Courrèges, Pierre Cardin and Rudi Gernreich” filled with graphic shapes and bold colors.

3

DOLCE & GABBANA, Milan

Page views during first two weeks collection was posted online: 974,051

Show date: March 2

Total page views to date: 1,078,148

“I always like Dolce & Gabbana,” said Alla Verber, vice president of the Mercury Group in Moscow. “They’re like plastic surgeons the way their clothes fit.”

4

GUCCI, Milan

Page views during first two weeks collection was posted online: 960,666

Show date: March 1

Total page views to date: 1,121,798

“Tom Ford did an amazing collection at Gucci,” said Kal Ruttenstein, senior vice president of fashion direction at Bloomingdale’s. “The corsetry was unbelievable. It was one of his best collections to date.”

This story first appeared in the March 27, 2003 issue of WWD.  Subscribe Today.

5

MICHAEL KORS, New York

Page views during first two weeks collection was posted online: 778,895

Show date: Feb. 12

Total page views to date: 1,094,586

“I really loved Michael Kors’ silk slouch trouser. It was a very good show — a real turn from what he’s normally done,” said Evelyn Gorman, owner of Mix in Houston.

6

YSL RIVE GAUCHE, Paris

Page views during first two weeks collection was posted online: 748,243

Show date: March 10

Total page views to date: 749,802

“The evening wear at Yves Saint Laurent was the cherry on the cake,” said Majed Al-Sabah, owner of Villa Moda in Kuwait.

7

PRADA, Milan

Page views during first two weeks collection was posted online: 714,042

Show date: Feb. 28

Total page views to date: 1,039,606

Julie Gilhart, vice president of fashion merchandising, Barneys New York: “Prada was so amazing for me. When you see something so close to perfection, it serves as a standard for everything else.”

8

ALEXANDER MCQUEEN, Paris

Page views during first two weeks collection was posted online: 674,632

Show date: March 8

Total page views to date: 859,745

“I thought Alexander McQueen was to die for with its couture details,” said Villa Moda’s Majed Al-Sabah.

9

VERSACE, Milan

Page views during first two weeks collection was posted online: 662,227

Show date: March 4

Total page views to date: 750,241

Versace celebrated the feminine body in “a modern and sexy way, which was refreshing and inspiring,” said Robert Burke, vice president and senior fashion director at Bergdorf Goodman.

10

OSCAR DE LA RENTA, New York

Page views during first two weeks collection was posted online: 653,196

Show date: Feb. 10

Total page views to date: 935,972

Oscar de la Renta’s black leather belted biker jacket and burgundy sweater cape were among the top picks of Saks Fifth Avenue’s senior vice president of merchandise and communication, Jaqui Lividini.

11

MARC BY MARC JACOBS, New York

Page views during first two weeks collection was posted online: 647,852

Show date: Feb. 11

Total page views to date: 887,714

The fare at Marc by Marc Jacobs included looks that spanned decades, from Sixties to Eighties, with flippy little skirts and patterns galore.

12

BALENCIAGA, New York

Page views during first two weeks collection was posted online: 647,166

Show date: Feb. 13

Total page views to date: 1,113,692

Retailers were floored by Nicolas Ghesquière’s Balenciaga collection, where his shearling bolero jackets were among the greatest hits.

13

DKNY, New York

Page views during first two weeks collection was posted online: 643,990

Show date: Feb. 10

Total page views to date: 984,246

DKNY included fall classics such as boyish blazers with gray flannel miniskirts or pink boule jackets with pencil pants on the one hand and shrunken leather jackets and zipper-embellished pants on the other.

14

LOUIS VUITTON, Paris

Page views during first two weeks collection was posted online: 616,557

Show date: March 10

Total page views to date: 616,557*

Marc Jacobs explored the Sixties for Louis Vuitton, with Space-Age looks and other styles that included bold, graphic furs and minisuits.

15

CHRISTIAN DIOR, Paris

Page views during first two weeks collection was posted online: 604,017

Show date: March 6

Total page views to date: 737,433

Sue Patneaude, vice president of designer apparel at Nordstrom, said John Galliano’s Christian Dior collection was among the best of the season. The designer showed fitted tops with full skirts.

16

CALVIN KLEIN, New York

Page views during first two weeks collection was posted online: 594,039

Show date: Feb. 14

Total page views to date: 1,094,135

Klein’s collection — his last effort as chief designer — was overshadowed by the sale of his company to Phillips-Van Heusen. Nonetheless, buyers loved the beautiful fabrics and fluid designs.

17

DONNA KARAN, New York

Page views during first two weeks collection was posted online: 580,077

Show date: Feb. 14

Total page views to date: 915,587

Joan Kaner, senior vice president and fashion director for Neiman Marcus liked Donna Karan’s sexy curved dress. “That’s the way women want to dress,” she declared.

18

ANNA SUI, New York

Page views during first two weeks collection was posted online: 540,180

Show date: Feb. 12

Total page views to date: 906,644

Fashion directors praised the streamlined looks featuring fur and fake fur of Anna Sui, who was inspired by snowboarding and an exhibition at the Neue Gallerie on Weiner Werkstatte designer Dagobert Peche.

19

CAROLINA HERRERA, New York

Page views during first two weeks collection was posted online: 537,369

Show date: Feb.10

Total page views to date: 788,785

Retailers applauded Herrera’s efforts, which were as glamorous as always, with a hint of the mysterious Hitchcock heroine.

20

CHLOE, Paris

Page views during first two weeks collection was posted online: 532,382

Show date: March 9

Total page views to date: 532,382*

Saks Fifth Avenue’s Lividini commended Chloé’s inventiveness, adding, “The most interesting thing was the mix of performance and activewear details with ready-to-wear pieces.”

SOURCE: STYLE.COM. THE WEB SITE HAS A MONTHLY READERSHIP OF MORE THAN 600,000. THE AVERAGE AGE OF THE AUDIENCE IS 32, WITH A MEDIAN INCOME OF $67,000. EIGHTY-FIVE PERCENT OF USERS ARE FEMALE. * DESIGNER PAGES WERE MONITORED THROUGH MONDAY.