NEW YORK — Sabina Weill, the new editor of Seventeen, will face an uphill battle at the magazine when she begins on Nov. 18.
The possibility of bringing in Weill, a former executive editor at Cosmogirl, to succeed Annemarie Iverson was reported in WWD on Friday, just hours before parent company Primedia confirmed her appointment.
Weill, 32, began her career as an editorial assistant at Seventeen. She became a senior editor at Redbook, before joining Cosmogirl in its nascent stages as the magazine’s executive editor.
Seventeen has had a tough year. For the first six months of 2002, newsstand sales plummeted 21.5 percent as retailers cut part-time jobs that employed teenagers and provided them with disposable income.
Former editor Iverson was fired over the summer.
Meanwhile, the teen pop movement led by Britney Spears and ’NSync seems to have peaked. The latest major music project from a teen star, a kickoff single by ’NSync’s Justin Timberlake, has failed to crack the top 10, despite appearances on the covers of both Seventeen and Teen People.
"These are lean times for the teen pop movement," said Lori Majewski, the entertainment director of US Weekly and a veteran of YM and Teen People. "You have Christina Aguilera and Britney Spears alienating teenagers with racier images while ’NSync and The Backstreet Boys, the bread-and-butter of the scene, are no longer hot either. All these acts used to guarantee big sellers for teen magazines and they don’t anymore. There are almost no guaranteed big sellers out there now."
Seventeen’s problems are not limited to its cover stars.
Primedia has been in a state of financial turmoil. The company’s stock has been hammered, translating to budget cuts, layoffs and defections among the company’s magazine staffers who have been retained without decent pay increases. The company has also been furiously unloading assets like Chicago Magazine and The Modern Bride Group in an effort to trim down outstanding debt.
Cosmogirl has had a more upbeat year. For the first six months, the magazine bucked the teen sector’s downward trend, posting a 16.5 percent uptick on newsstands and a 9.2 percent increase in ad pages.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia