NEW YORK — Cosmopolitan Cosmetics — the cosmetics wing of German hair care giant Wella, which has amassed a $1.5 billion fragrance business — has raised its fashion profile another notch by forming a joint venture with Italian apparel powerhouse Max Mara.

Wella already has beauty licenses with Gucci, Anna Sui, Escada and Ellen Tracy. The Max Mara union is the third deal that Cosmopolitan Cosmetics has struck this year. In April, the company acquired Escada’s beauty business, which included the German fashion house’s beauty license and its AdiPar distribution business. In May, Wella’s Cosmopolitan formed a joint venture with Anthony Gill and Cristina Bornstein, the creators of the indie color house Tony and Tina.

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