RETAIL MOBILITY: Alternative is thinking outside of the box with a mobile retail concept that will kick off Thursday in Hollywood and Santa Monica before moving to other U.S. cities, including New York, venues like music festivals and even vending machines. Under the brand name Limited Addition, Alternative is opening temporary stores that will carry its namesake lineup of casual clothing priced between $35 and $50, as well as eco-friendly items from Alternative Earth and pieces from the higher-priced grouping, Alternative Orange Label. Open until Jan. 15, the Hollywood store on Cahuenga Boulevard also will offer shoes, leather accessories and jeans from Tom’s, Jack Rabbit Collection and Dittos, respectively. The Santa Monica shop on Montana Avenue will be in business through March 15. In a slowing economy, Alternative chief operating officer Evan Toporek said his company is taking advantage of good real estate deals. “There’s more flexibility now in commercial real estate than ever,” he said. “Our consumer does many more things than shop in malls and strip centers.”
— Khanh T.L. Tran
MORE THAN LUCKY: The Jonas Brothers can take lessons from Daryl Hall and John Oates on how to be rock stars. The teen trio hit the stage so late at last Friday’s gig hosted by 77kids by american eagle at the Roxy in West Hollywood that some of the sleepy children in the audience already had been carried home. Meanwhile, across town at Lucky Brand Jeans’ annual fund-raiser for its children’s foundation at the Beverly Wilshire Hotel, Hall and Oates rocked the black-tie crowd so hard with their Eighties hits that several ladies spun atop the lazy Susans on the tables until security guards asked them to step down. Among those departing the frenzied scene early was handbag designer Camila Alves, actor Matthew McConaughey’s significant other, who is lining up a bag collaboration with Lucky. But the most surprising celebrity endorsement came from Scott Weiland, the hard-living front man for the band Stone Temple Pilots. In the middle of his mellow set preceding Hall and Oates, the sinewy singer told Lucky founders Barry Perlman and Gene Montesano, and the rest of the crowd that helped raise $600,000, “The women’s sizes are great for rock stars” to wear.
ESHAYA’S FRESH START: John Eshaya, former vice president of women’s wear at Ron Herman, is launching his first freestanding store devoted exclusively to JET, the basics apparel label he founded 20 years ago. JET, an acronym for John Eshaya Tees, will open Monday at 420 Broadway in Santa Monica, part of the Fred Segal Santa Monica complex, a collection of independent boutiques whose landlord is retailer Fred Segal. The 900-square-foot space occupies the former Fred Segal Beauty retail space.
“I’ve always dreamed of having my own store, and Fred told me after I left Ron Herman [the retailer is Segal’s nephew] that I could come over when a space opened up,” Eshaya said. “I definitely wanted to open in time for the holiday season.”
JET carries the complete women’s collection, which comprises T-shirts, sweatshirts, leggings, jeans and jackets, as well as the kids’ line launched in March 2007 — with all prices $160 or less. In addition, there will be men’s wear exclusive to the store, as well as branded scarves and pillows. Eshaya will also carry the two fragrances he cofounded in 2005 and 2007, Be and Golden Amber. JET women’s and kids’ lines also retail in Macy’s, Bloomingdale’s and 200 boutiques worldwide.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews