FERAUD ARRIVES: French label Féraud has opened a 1,300-square-foot boutique on Brighton Way in Beverly Hills, one month after launching a 1,500-square-foot store in Manhattan. The openings mark the label's return to the U.S. after a series of ownership changes. Féraud, known for its Ladies Who Lunch suits, is now owned by French firm Alliance Designers Group. It is poised to expand its retail base in the U.S. and abroad, touting a smaller store prototype. "The stores are geared toward more ready-to-wear now," said Leslie Goodrum, president of North American operations, who added that the brand had been more focused on couture collections. "We're hoping to do a ready-to-wear collection in Paris in the next year or so." Apparel prices range from about $400 for blouses to $2,400 for evening gowns. Féraud will launch 14 more stores in the next year, including units in China, Russia and Dubai. The brand chose to open in Beverly Hills because "the customer is here, and it's a strong market and we're looking to do more celebrity outreach and outreach to West Coast stylists,'' Goodrum said. — E.V.

NICHOLS' NEW LINE: Los Angeles designer Rozae Nichols has launched a third line called RN Convertible for spring 2007. The casual collection of knit layering pieces wholesales for $62 to $150, or $140 to $400 at retail. Several of the items are reversible or can be worn both as a top and skirt or dress. Local doors include Neiman Marcus Beverly Hills, Cusp in Century City, Ron Herman, Traffic, Madison and Planet Blue, as well as Nicchia and Sweet William in Chicago; By George in Austin, Tex.; Max in Denver; Margaret O'Leary in San Francisco, and Matsu in Boston. Internationally, the line is available at Lane Crawford in Hong Kong, Harvey Nichols and Liberty in the U.K., Podium in Russia, Septieme Etage in Switzerland and Saks Fifth Avenue in Dubai. — Marcy Medina

STREET SENSE: Thousands Elsewhere, a 3,000-square-foot boutique specializing in cult-favorite denim and streetwear brands, has opened in Costa Mesa, Calif., at The Lab, an outdoor shopping center that spotlights streetwear and action-sports retailers. The loft-like boutique's hard-to-find brands include Hysteric Glamour, Insight, Corpus, Rvca and WeSC. "The store is for creative types looking for something outside of the box," said owner Todd Moore, who also operates designer sunglass boutique Eye Five at The Lab. The airy store is industrial-looking without feeling cold, thanks to the many vintage doors and window frames with cracked and peeling paint used to decorate the space. A small VIP room features a flat-screen TV and a refrigerator stocked with beer and Champagne. Moore said he hopes to do $1.5 million in sales in the next year. "There's not a lot of this kind of shopping here," he said. "Nearby, there's South Coast Plaza and Fashion Island [malls]. But really, they're vanilla and chocolate. Sometimes I want chocolate chip." — E.V.

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