West Watch: Blue License … Black-Tie Birthday … Taking A Bow
Blue Cult's parent company, Universal Blue, said nZania LLC will produce its junior brand Blue 2 under license in Asia and take over distribution and sales of premium denim brands, including Blue Cult and Sacred Blue.
BLUE LICENSE: Blue Cult's parent company, Universal Blue, said nZania LLC will produce its junior brand Blue 2 under license in Asia and take over distribution and sales of premium denim brands, including Blue Cult and Sacred Blue. Caroline Athias, co-founder of Vernon, Calif.-based Universal Blue, said the partnership, effective July 1, will help the company focus on designing and manufacturing the premium jeans lines and be more competitive in a price-sensitive junior market. The deal is set up like an international distribution contract under which Universal Blue gives Irvine, Calif.-based nZania a discount on wholesale prices. NZania will receive exclusive rights to manage sales, warehousing, shipping and customer service for Blue Cult, Sacred, Blue Cult Elite and Sacred Blue, Athias said. NZania, which holds the licenses for brands including B.B. Dakota and Levi's Andy Warhol line, also will begin manufacturing and shipping Blue 2 out of Asian factories for October deliveries. Athias said moving Blue 2's production overseas from the U.S. will result in a price reduction of as much as 27 percent, to around $65 from the current retail price of $90. — K.T.L.T.
BLACK-TIE BIRTHDAY: Christian Audigier, the French designer behind the tattoo-inspired brand Ed Hardy and an eponymous sportswear label, swapped his usual T-shirt and jeans for a white dinner jacket and black bow tie to celebrate his 48th birthday on May 27 with a poolside concert by the Gypsy Kings and toasts from a couple hundred friends, including rapper The Game and rockers Joel and Benji Madden from Good Charlotte. The party — six days after Audigier's actual birthday and held in the backyard of his Beverly Hills home — featured a 15-foot screen broadcasting a video of an Ed Hardy fashion show and a black-and-white plastic cow branded with Audigier's monogram in gold. The designer said his birthday wish was "to open a lot of stores." Plans include bowing Ed Hardy shops in New York, Miami and other cities this year. After tallying $15 million in wholesale sales in 2005, Ed Hardy has already generated $14 million in the first half of 2006, Audigier said. But the birthday boy wants more; he will head to Barcelona next month for the trade show Bread & Butter with hopes of securing European distribution for Ed Hardy. — K.T.L.T.TAKING A BOW: Several established contemporary brands have recently debuted boutiques in Southern California. New York-based DDCLAB opened its second retail location on Melrose Avenue in Los Angeles with a celebrity-studded launch party hosted by Bijou Phillips. British designer Ted Baker launched two eponymous stores here within a month — a 3,895-square-foot unit at South Coast Plaza in Orange County, and a 3,310-square-foot, two-level location on Robertson Boulevard in Los Angeles. Also at South Coast Plaza is a new 3,000-square-foot Theory store, the company's first on the West Coast. Lucky Brand Jeans opened its 118th store on Montana Avenue in Santa Monica — next to what will be Lucky Kids — and Levi's bowed a 2,000-square-foot store on State Street in Santa Barbara. State Street is also home to a new Michael Stars boutique, the fourth freestanding location for the Los Angeles-based T-shirt brand. — E.V.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty