West Watch: California Contemporary… Beauty And The Emmys…
The California Market Center, the 13-story fashion epicenter that houses more than 1,000 showrooms covering almost 3 million square feet in downtown Los Angeles, hopes to up the ante for the contemporary women's market.
CALIFORNIA CONTEMPORARY: The California Market Center, the 13-story fashion epicenter that houses more than 1,000 showrooms covering almost 3 million square feet in downtown Los Angeles, hopes to up the ante for the contemporary women's market. The CMC in March plans to unveil a new 42,000-square-foot section dubbed Area 4, in the B wing on its fourth floor dedicated to emerging designers and contemporary vendors.
Designed by EIS Studio's Eva Sobesky, a protégé of architect Frank Gehry, the section will convey a loft-like vibe with Italian walnut accents, wide corridors and modern decorative motifs of wood, stone and glass. An extension of the building's fifth floor, which encompasses 130,000 square feet, Area 4 will offer slightly larger showrooms that range from 1,000 to 6,000 square feet. Amenities include a dedicated elevator that runs only to the contemporary floors and a concierge service. "It's going to be an extension of our contemporary floor, but with more of a focus on young designers and cutting-edge labels," said Karli Heineman, a spokeswoman for CMC, who declined to disclose the cost of building Area 4. — K.T.L.T.
BEAUTY AND THE EMMYS: Australian company Napoleon Perdis Cosmetics will be the official makeup sponsor of the 59th Primetime Emmy Awards on Sept. 16. There was no similar official sponsor last year, although well-known beauty entities, including Lancôme, have filled the role in the past.
Napoleon Perdis, the firm's namesake and co-owner, will be shown backstage during the Fox telecast giving touch-ups to presenters, nominees and winners. The brand will also be featured in the event itself, although exactly how was not disclosed. Perdis is no stranger to television. He's been a regular on "Australia's Next Top Model," the spin-off of the Tyra Banks-fronted U.S. show. The company has been ramping up its presence in the U.S. since launching in the country in 2005. The brand has opened three stores and a combined beauty school and flagship in less than a year, and this summer started selling products at Sephora and on HSN.
Established in Australia in 1995, Napoleon Perdis products are available in almost 60 stand-alone concept stores and 800 other locations in its home country and neighboring New Zealand. Earlier this year, Perdis estimated the brand would reach about $70 million in global sales for the 2006-2007 fiscal year, with the U.S. accounting for about $6 million.
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