Seal Glamour, a collection launched in March, is being discontinued due to disappointing results following a 200-store test. Steve Strickland, senior vice president of marketing and creative services at Wet Seal, said the introduction came at the same time the company was expanding its lingerie department and introducing a catalog. Those two efforts, which have been successful, took the company’s attention off cosmetics. However, the cosmetics program will be reevaluated in the spring and may be brought back, he said.
"We didn’t get the reaction that we would have liked from the 200 stores," commented Strickland.
Seal Glamour focused on color with a 20-item lineup of lip glosses, chunky pencils, glitter, lipstick, eye shadow, a hair scent and a spray sparkle for hair and body. Prices ranged from $5.50 to $16.50. Despite the turn of events, the line had gotten off to a brisk start. Two weeks after its introduction, Strickland expected it would be rolled out chainwide. Wet Seal operates some 470 stores nationwide.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)