Seal Glamour, a collection launched in March, is being discontinued due to disappointing results following a 200-store test. Steve Strickland, senior vice president of marketing and creative services at Wet Seal, said the introduction came at the same time the company was expanding its lingerie department and introducing a catalog. Those two efforts, which have been successful, took the company’s attention off cosmetics. However, the cosmetics program will be reevaluated in the spring and may be brought back, he said.
"We didn’t get the reaction that we would have liked from the 200 stores," commented Strickland.
Seal Glamour focused on color with a 20-item lineup of lip glosses, chunky pencils, glitter, lipstick, eye shadow, a hair scent and a spray sparkle for hair and body. Prices ranged from $5.50 to $16.50. Despite the turn of events, the line had gotten off to a brisk start. Two weeks after its introduction, Strickland expected it would be rolled out chainwide. Wet Seal operates some 470 stores nationwide.
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For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
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Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)