NEW YORK — Wet Seal cosmetics has taken a dive.

Seal Glamour, a collection launched in March, is being discontinued due to disappointing results following a 200-store test. Steve Strickland, senior vice president of marketing and creative services at Wet Seal, said the introduction came at the same time the company was expanding its lingerie department and introducing a catalog. Those two efforts, which have been successful, took the company’s attention off cosmetics. However, the cosmetics program will be reevaluated in the spring and may be brought back, he said.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus