WWD.com/fashion-news/fashion-features/what-a-girl-wants-739422/
government-trade
government-trade

What a Girl Wants

There’s more to designing junior handbags than just adding a splash of color or an unusual fabric to a popular women’s style. Not only do finicky fashionistas-in-training demand the latest looks, but they also have some basic functional...

In “Clueless,” Brittany Murphy, Alicia Silverstone and Stacey Dash exemplifed the demand by teens for multifunctional accessories.

In “Clueless,” Brittany Murphy, Alicia Silverstone and Stacey Dash exemplifed the demand by teens for multifunctional accessories.

Neal Peters Collection

There’s more to designing junior handbags than just adding a splash of color or an unusual fabric to a popular women’s style. Not only do finicky fashionistas-in-training demand the latest looks, but they also have some basic functional requirements. Here, a list of some of the most practical features in the market:

Top zippers to prevent larger wallets from falling out or being stolen.

Interior and exterior zipper pockets for makeup.

Easy-access cell phone compartments.

Key hooks to prevent keys from getting lost.

Depth to fit several school books and strong shoulder straps to support them.

Detachable pencil cases.

Coin compartments to organize change.