When asked their feelings about how they dress, women ascribe to two very different schools of thought. Nearly six in 10 female respondents told the Cotton Incorporated Lifestyle Monitor™ that they believe you can't judge a book by its cover; nearly four in 10 insist that you never get another chance at a first impression.

"I think that these two opinions reflect who we are as women today; we have differing but acceptable approaches to how we want to dress, whether it is for ourselves or for others, just as we have different lifestyle choices and options," offers Melissa Bastos, manager, market research in Supply Chain Planning for Cotton Incorporated. "The fact that the majority of women preferred a more laid-back approach to dressing mirrors today's more casual society."

The majority rule may also explain why younger women were more likely to say that they did not base impressions on wardrobe choices. 67 percent of female respondents aged 16 to 24 stated that they did not think that you could judge a book by its cover. For the most part, that sentiment appears to abate with age, as 58 percent of female respondents aged 25 to 34, 53 percent aged 35 to 55 and 55 percent aged 56 to 70 stated that they did not make judgement calls on clothing.

Women's Feelings About How They Dress
TOTAL
16-24
25-34
35-55
56-70
Can't judge a book by its cover.
58%
67%
58%
53%
55%
Never get a second change to make a first impression.
38%
31%
37%
41%
42%

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