JUNIORS: With a growing pile of quotidian necessities such as an iPod, cell phone and schoolbooks, what's a teenaged girl to do? It's lucky for her that BB Dakota and Zinc are joining Hot Kiss and other junior clothing brands in the booming market for bags. In the case of BB Dakota, the red plaid purse, oversize patent leather tote with gold chain handle and 18 other pieces in its debut fall collection will retail for less than $150. "They look like a lot of stuff that is going on in the better brands," said BB Dakota chief executive officer Gloria Brandes.

DENIM: In the Seventies, Blondie sang that the tide is high. As the Seventies look comes into vogue again, one can also say the jean rise is high. "The high-waisted flares have been a really big deal," said James Hammonds, denim buyer for Los Angeles-based American Rag Cie, calling the style a bellwether for jean trends. While J Brand's high-rise bell-bottoms are ringing up sales at American Rag, other California jeansmakers, including GoldSign, Serfontaine, Hudson, Jainesse and Seven For All Mankind, are retailing with rises measuring 9 inches or longer.

CONTEMPORARY: Hipster couples who want to dress alike à la David and Victoria Beckham have options in several new unisex sportswear lines, including Corpus and Grandma's Glock. Capitalizing on the trend for layering, the dual-gender labels offer striped T-shirts, long hoodies that can be worn as dresses, baggy cardigans and linen shorts with paper-bag waists. The androgynous aesthetics emphasizes a palette of muted colors including burgundy and heather gray, as well as cotton-Modal jersey, cashmere and other fabrics appealing to both men and women. Sizes are also simplified, running from XS to L. While Corpus is reaching out to women after getting its start in men's wear, Grandma's Glock is casting its net to include fashion-savvy men.

ACTION SPORTS: Since skaters, surfers and snowboarders are constantly outdoors, it's natural for them to take an interest in protecting the environment. Last year, Volcom introduced organic Ts, tote bags and hats for juniors under the v.co-logical brand and contributes part of the proceeds from sales of these items to 1% For The Planet, the environmental charity cofounded by Patagonia's Yvon Chouinard. This year, Roxy, Quiksilver's $647 million junior brand, is launching T-shirts and totes made of organic cotton and natural dyes. And action sports aficionados don't have to go barefoot to save the Earth: Vans has shoes made of hemp, bamboo charcoal lining, natural crepe rubber and other eco-friendly materials.SWIM: Swimwear designers are blurring the line between the beach and the street. Consider Haverhill Leach, who designed accessories for contemporary brands Mayle and Kate Spade in New York before moving to Los Angeles to launch an eponymous swim label last year. She said versatility is important because it extends a woman's wardrobe. Her striped scoopneck cover-up, cinched with a sash under the bust, can be paired with jeans, and a coquettish bikini top may be worn as a bra under a low-cut shirt. "The biggest trend in the industry right now is being able to mix up sportswear and swimwear," said Melanie Michaud, marketing director at Torrance, Calif.-based swimwear specialty retailer Diane's.

DESIGNER: Rosetta Getty is a mother of three and a bit of a punk kid herself. As the designer behind Los Angeles' Riser Goodwyn, she bisects a classic shift dress across the chest with zippers that reveal bare skin underneath. Such panache has landed her label, which launched this spring with 15 styles, on celebrities including Eva Mendes and Kirsten Dunst and in premium boutiques such as Kirna Zabête in New York, Ron Herman in Los Angeles and Mario's in Portland, Ore. For fall, Getty, who's expecting her fourth child in October with husband Balthazar Getty, the actor and oil scion, doubled the number of offerings and introduced new looks such as leather drainpipe pants and cocktail dresses with metallic leather inserts.

ACCESSORIES: Some fashionable celebrities are making a public spectacle of themselves — by donning optical glasses. Uma Thurman, Lindsay Lohan, Rachel Bilson and Kirsten Dunst are among the glitterati who look anything but nerdy in frames from Oliver Peoples, Miu Miu and other brands. In addition to Bilson, Los Angeles-based Oliver Peoples also graces the faces of Nicole Kidman, Mandy Moore, Courtney Cox Arquette and Jennifer Aniston. Perhaps in tribute to bespectacled designers Viktor & Rolf, Chloë Sevigny paired her horn-rimmed glasses from Fabulous Fanny's in New York with Dolce & Gabbana's white bustier and Proenza Schouler's striped skirt at a soiree for the Dutch duo in Los Angeles last October.

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