What’s Selling in the South: Comfort, Color and Price are Consumers’ Foremost Concerns, Say Retailers, Reps and Manufacturers
Cathy Moca, owner, AMY PRIDE, Greenville, S.C.: "Women are looking for lighter-weight fabrics. Rayon skirts are doing well, especially long and slim looks. Cottons are popular, especially basic white. Also, there's a trend back to...
Cathy Moca, owner, AMY PRIDE, Greenville, S.C.: "Women are looking for lighter-weight fabrics. Rayon skirts are doing well, especially long and slim looks. Cottons are popular, especially basic white. Also, there's a trend back to basic wool pants and skirts. Designers really pushed earth tones for spring. Mustard and olive did well this fall and should go forward into spring. Our bestsellers include a gold foil outfit by Marissa Christina. Other manufacturers that have sold well include Robert Scuff and David Brooks, which are very traditional looks. People love unique sweaters, such as those by Michael Simon, because they are like collectibles. In accessories, belts have been doing well, but I think earrings are the most important accessory. We have also seen an interest in long chains, crystals, and pearls as long as 64 inches."
Jeanette Aland, owner, VILLAGE SPORTSWEAR, Mountainbrook, Ala.: "Long hemlines have definitely caught on with Southern women, but a small percentage of our customers like them short. Right now, we're selling a lot of silk suits. They are perfect for our climate because they're seasonless. We can't sell wool here, because it isn't that cold. Black is still popular, but taupe and brown have been strong neutrals. Matching outfits and suits sell best for us, because our customers want pieces that go together."
Judy DeWalt, Atlanta sales representative, NATURAL DISCOVERIES: "Retailers tell us that the Southern woman still wants color, especially after age 40, and isn't buying neutrals. They are also buying lightweight fabrics. Nobody buys heavy fabrics anymore. Long hemlines are big in the South, except for younger women, who wear both long and short. I have seen a lot more hats than I used to, and I'm still seeing a lot of chokers. It takes time for a trend to catch on in the South."
Inez Holden, Atlanta sales representative and designer for BUBBLES LTD. by Line Z: "Today's woman isn't as inclined to dress in the "Dynasty" style -- she wants functional, comfortable clothes and is very price conscious. Even eveningwear is more casual, with wide-leg pants as a popular option. Texture is becoming very important. For example, the waffle fabric or thermal underwear look is in and selling well. As for accessories, women want bolder jewelry to go with more subdued clothes. Longer chains and pearls are popular. As a sales representative and a manufacturer, I've learned to listen to my customers. Women are more educated about buying than designers give them credit for."Steven Shields, sales manager, SPECTATOR, a New York dress manufacturer: "Velvet has been very strong for us, with lots of reorders. Southern women are wearing longer 32-inch hemlines. Silhouettes are longer, softer and more fluid. Southern women will be buying bright colors for spring, although most designers are showing neutrals. Popular fabrics for spring are rayon and linen, and georgette is growing. "
Ricky Sels, sales manager, LAUNDRY, a New York contemporary sportswear manufacturer: "Neutral tones are important because Southern women want style and sophistication as well as color. They want a designer look that is affordable. Comfort dressing is the rule -- they're buying easy silhouettes, such as drawstring pants -- except for holiday, when the feeling is definitely dressy. The difference between Southern and Northern women is not as big as most people think. Southerners tend to be more practical about spending money, although they like to have something new for every occasion."
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
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@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)