What’s Selling in the South: Comfort, Color and Price are Consumers’ Foremost Concerns, Say Retailers, Reps and Manufacturers
Cathy Moca, owner, AMY PRIDE, Greenville, S.C.: "Women are looking for lighter-weight fabrics. Rayon skirts are doing well, especially long and slim looks. Cottons are popular, especially basic white. Also, there's a trend back to...
Cathy Moca, owner, AMY PRIDE, Greenville, S.C.: "Women are looking for lighter-weight fabrics. Rayon skirts are doing well, especially long and slim looks. Cottons are popular, especially basic white. Also, there's a trend back to basic wool pants and skirts. Designers really pushed earth tones for spring. Mustard and olive did well this fall and should go forward into spring. Our bestsellers include a gold foil outfit by Marissa Christina. Other manufacturers that have sold well include Robert Scuff and David Brooks, which are very traditional looks. People love unique sweaters, such as those by Michael Simon, because they are like collectibles. In accessories, belts have been doing well, but I think earrings are the most important accessory. We have also seen an interest in long chains, crystals, and pearls as long as 64 inches."
Jeanette Aland, owner, VILLAGE SPORTSWEAR, Mountainbrook, Ala.: "Long hemlines have definitely caught on with Southern women, but a small percentage of our customers like them short. Right now, we're selling a lot of silk suits. They are perfect for our climate because they're seasonless. We can't sell wool here, because it isn't that cold. Black is still popular, but taupe and brown have been strong neutrals. Matching outfits and suits sell best for us, because our customers want pieces that go together."
Judy DeWalt, Atlanta sales representative, NATURAL DISCOVERIES: "Retailers tell us that the Southern woman still wants color, especially after age 40, and isn't buying neutrals. They are also buying lightweight fabrics. Nobody buys heavy fabrics anymore. Long hemlines are big in the South, except for younger women, who wear both long and short. I have seen a lot more hats than I used to, and I'm still seeing a lot of chokers. It takes time for a trend to catch on in the South."
Inez Holden, Atlanta sales representative and designer for BUBBLES LTD. by Line Z: "Today's woman isn't as inclined to dress in the "Dynasty" style -- she wants functional, comfortable clothes and is very price conscious. Even eveningwear is more casual, with wide-leg pants as a popular option. Texture is becoming very important. For example, the waffle fabric or thermal underwear look is in and selling well. As for accessories, women want bolder jewelry to go with more subdued clothes. Longer chains and pearls are popular. As a sales representative and a manufacturer, I've learned to listen to my customers. Women are more educated about buying than designers give them credit for."Steven Shields, sales manager, SPECTATOR, a New York dress manufacturer: "Velvet has been very strong for us, with lots of reorders. Southern women are wearing longer 32-inch hemlines. Silhouettes are longer, softer and more fluid. Southern women will be buying bright colors for spring, although most designers are showing neutrals. Popular fabrics for spring are rayon and linen, and georgette is growing. "
Ricky Sels, sales manager, LAUNDRY, a New York contemporary sportswear manufacturer: "Neutral tones are important because Southern women want style and sophistication as well as color. They want a designer look that is affordable. Comfort dressing is the rule -- they're buying easy silhouettes, such as drawstring pants -- except for holiday, when the feeling is definitely dressy. The difference between Southern and Northern women is not as big as most people think. Southerners tend to be more practical about spending money, although they like to have something new for every occasion."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)