Has the merger of Seventh Avenue and Hollywood Boulevard finally happened?
In 2001,Jennifer Lopez launched a cloth- ing line and,ince then,everal entertainers announced that they also want to add the title of fashion designer to their résumés.In 2003, look for Gwen Stefani ’s tyle to come alive in her new line,Lamb,which he plans to launch with the help of tylist Andrea Leiberman,as well as collections from rap- pers Eve and Eminem.
It ’s nothing new in the men ’s wear category —the guys have been picking up duds from Sean John,Russell Simmons,Michael Jordan, Snoop Dogg and Nelly for quite ome time.But for the girls,the celebrity-as- designer concept is something rela- tively new and,hence,there is no evidence that these lines can sur- vive the test of time or quality. Will customers still pick up JLo gear if and when her celebrity status fades or Stefani ’s titches come apart at the seams?
Despite scuttlebutt that the JLo line isn ’t moving at retail, executives at Sweetface Fashions Co.,which produces the collection, said it has exceeded its revised annual volume of $65 million and plans for high-double-digit increases next year.While the company produces a ports- wear line,eyewear,swimwear and girl ’s wear, it ’s the fragrance,Glow by JLo,that is driving the business by taying in the top three posi- tion since its launch last ummer.
"The Jennifer Lopez fragrance has been spectacular and continues to be strong,"Jon Pollack,executive vice president and general merchandise manager of Belk ’s,told WWD earlier this month.JLo has "taken off like a rocket "since its early third-quarter launch,he said."These numbers are huge.It ’s universal in its appeal,[which is ]younger overall,but it ’s crossing over into all segments of ociety."
This is good news for the JLo brand —so good that the company plans to launch a vari- ety of licensed products next year to include footwear,accessories,intimate apparel,hats and a second fragrance.
Denise Seegal,president and chief execu- tive officer of Sweetface Fashions,said ales have been up considerably during the past 18 weeks,which most likely has to do with Lopez ’s consistent visibility in the media. She ’s been on the covers of everal magazines reaching a variety of audiences from In Style to Ladies ’Home Journal.Her movie,"Maid in Manhattan,"was number one at the box office its first week,raking in $19 million,her newest album,"This is me …Then,"remains on Billboard ’s top 10 and her media exposure has increased since she announced her engage- ment to People magazine ’s "Sexiest Man Alive,"Ben Affleck.So,J.Lo is on top,but other ingers hoping to launch lines next year might want to consider making some major headlines first,while not for- getting that the fashion flock can be unforgiving.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews