The first years of the new millennium have been a boom time for jeans com- panies.With designers sending denim down the runways,hipsters wearing jeans out to the clubs and plenty of hop- pers trading up into $100 dungarees,the category has eemed unstoppable.

The women ’s jeans category continued to grow this year,posting a 6.7 percent increase in ales for the first nine months, according to NPDFashionworld Consumer. In 2001,full-year ales came to $4.8 billion. If the category ustains its growth rate through the fourth quarter,that means total U.S.women ’s jeans ales this year are like- ly to pass the $5 billion mark.

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