The first years of the new millennium have been a boom time for jeans com- panies.With designers sending denim down the runways,hipsters wearing jeans out to the clubs and plenty of hop- pers trading up into $100 dungarees,the category has eemed...
The first years of the new millennium have been a boom time for jeans com- panies.With designers sending denim down the runways,hipsters wearing jeans out to the clubs and plenty of hop- pers trading up into $100 dungarees,the category has eemed unstoppable.
The women ’s jeans category continued to grow this year,posting a 6.7 percent increase in ales for the first nine months, according to NPDFashionworld Consumer. In 2001,full-year ales came to $4.8 billion. If the category ustains its growth rate through the fourth quarter,that means total U.S.women ’s jeans ales this year are like- ly to pass the $5 billion mark.
But a lot of companies have jumped into the denim game in the past few years and the competition is intensifying.The trend cycle has also accelerated and over the past year,designers seem to have been scrambling for any idea they could find, from new washes and additional detailing and embellishment to belts and scarves a included accessories.
Today,more denim lines are offering products in alternate fabrics,cutting cor- duroy and traditional twill in five-pocket looks.It ’s a contingency plan as many in the market become increasingly nervous that consumers ’ardor for the category may be easing off.
One of the reasons executives are anx- ious is that as consumers have avidly snapped up more jeans than usual in recent years,they ’ve slowly filled their closets with denim.According to industry statistics,the average American woman now owns more than seven pairs of jeans — more jeans than there are days in the week.That,and the industry adage that no category remains in the fashion spotlight forever,has executives looking for backup merchandise.
Still,jeans executives are by no means in a panic.Since Bavarian immigrant Levi Strauss patented riveted denim pants —he called them "waist overalls "—in 1873, jeans have remained a staple of the U.S. wardrobe.Demand picks up and slows down,but jeans vendors agreed that jeans sales never grind to a tandstill.
Companies are preparing for the next down cycle expected for the sector.They ’re continuing to crank out new trends to keep consumers spending,but also tightening up on costs,harpening production,fine-tun- ing their advertising strategies and prepar- ing for a battle in the year ahead.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)