Next year is going to be quite telling for Levi Strauss &Co.Executives at the San Francisco-based jeanswear giant contend that 2003 will bring an end to their streak of sales declines and there ’s one major event that could make that happen.

After more than a year of negotiations,in July the Levi Strauss Signature line will bow at Wal-Mart Stores ’more than 2,800 U.S.units,marking the brand ’s first appearance in the mass market.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus