America ’s big megabrands are at a crossroads, as a once novel approach to big and dynamic expansion has matured to the point that the major players are pursuing new strategies to secure their futures.

Phillips-Van Heusen is looking to capitalize quick- ly on its new investment — the $430 million pur- chase of Calvin Klein Inc.in December.While Bruce Klatsky,chairman and chief executive officer of PVH,said he ’ll remain hands-off on the esigner business,he also said he wants to have a new part- nership lined up in the first quarter to evelop a women ’s better-priced sportswear collection, while a men ’s line will be developed in-house.

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