Rachel Roy broke onto the scene with her label just over a month ago, and while her spring collection hasn’t even shipped yet, buyers are already anticipating her fall designs.
“I’m almost done with fall and holiday for 2005. The collection is much bigger than what I started with for spring,” said Roy. Her spring offering includes sexy beaded backless tops, but for fall, the focus is on slacks.
“We’re introducing slacks similar to the Katayone Adeli fit, because I and the girls on staff all miss her pants,” Roy said. “We felt a void for nice suiting — not an exact matching suit, but something a bit more contemporary and young that fits great.”
Roy’s spring collection has been a hit with buyers: In addition to specialty boutiques across the U.S., the Rachel Roy label will retail in Henri Bendel and Big Drop in New York and in boutiques in London and Monaco. Wholesale prices range from $35 to $214.
“The first time I saw it, I loved it,” said Emily Chen, buyer at Big Drop. “No other designer is doing anything like this. It’s young and funky and can go from day to night. We bought 70 percent of her spring collection.”
In addition to designing her own line, Roy maintains her title as creative director for Rocawear’s women’s and children’s collections.
“I’m finding that I need an assistant,” she said with a laugh. “My hours are definitely longer, but I sometimes bring my [five-year-old] daughter to work and I just get it done.”
This story first appeared in the December 9, 2004 issue of WWD. Subscribe Today.