While a majority of manufacturers and retailers acknowledge the melting pot of multicultural consumers has untapped potential in the $12.4 billion innerwear market, the ethnic market continues to be addressed as a small, niche business by major...
While a majority of manufacturers and retailers acknowledge the melting pot of multicultural consumers has untapped potential in the $12.4 billion innerwear market, the ethnic market continues to be addressed as a small, niche business by major department and specialty stores. A key reason: a lack of real estate to display expanded assortments and colors, particularly in sleepwear departments, several retailers said.“They just don’t have a lot of space, and that’s a real issue at department stores,’’ said Anne Keenes, a merchandising and marketing consultant and a former vice president and general merchandise manager at Saks Fifth Avenue. “The Latin, African-American or Indian woman for that matter has a different take on color. And I do think sizes definitely are a big part of the equation.”However, the demand for foundations aimed at a wide range of multiethnic consumers is skyrocketing, and companies such as Sara Lee Corp. and VF Corp. are pumping up their advertising and marketing campaigns for bras, panties and shapers in fashion colors and expanded sizes. The leading brands include Sara Lee’s Playtex, Hanes and Hanes Her Way; VF’s Real Sexy by Vassarette and Curvation by Bestform labels, and the Maidenform bra brand. But for Donna Wolff, vice president and divisional merchandise manager of intimate apparel and hosiery at Bloomingdale’s, a “consumer is a consumer,” regardless of ethnicity.“Within intimate apparel, a bra is a bra, and underwear is underwear,’’ Wolff said. “If a woman chooses to wear a thong or a brief, we can service her with what we have.”She did acknowledge, though, that addressing ethnic consumers in the sleepwear and loungewear areas offers a real estate challenge. Terry Deliz, a native of Puerto Rico and designer of Feminina sleepwear said, “We [Hispanic women] don’t wear a lot of black or brown. We want a certain look and we’re not afraid to show more breast, more femininity. We live with color in the Caribbean, and we want different colors and styles for figures that are more curvaceous.” Whatever the approach, the two highest-channel outlets for multiethnic consumers are specialty stores, of which Victoria’s Secret maintains control, and mass merchants, dominated by Wal-Mart. At specialty stores, African-Americans spent $242.4 million on lingerie; Hispanics, $223 million, and Asian-Americans, $25.7 million, according to 2002 NPD data supplied from other sources.At mass channels, African-Americans spent $242.2 million; Hispanics, $170.6 million, and Asian-Americans, $4.4 million on lingerie.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)