In the past ecade,a trio of independent jun- ior jeans brands rewrote the rules of the mod- erate segment.
By aggressively chasing fashion trends and offering retail prices below $30,LEI,Mudd and Paris Blues developed products and brands that were highly desired by teens.While teens are brand-conscious,they proved they ’re not above trading own from status names if they can get two pairs of jeans for what they ’ve been paying for one.
They attracted a score of competitors, including Bongo,Zana-di,Gloria Vanderbilt ’s Glo line and Angels. Angels in particular has gained ground in the past year,find- ing the right trends to catch the attention of fickle teens.Its sales this year are expected to come in at $70 million and management has set $100 million as next year ’s target.
But the competitive landscape changed in July, when the $4.1 billion Jones Apparel Group Inc.acquired LEI in a $385 million deal.That move has given the trendy brand — which had 2001 wholesale revenues of $248 million,with another $100 million worth of licensed products sold —added muscle in everything from sourcing to istribution to eal- ing with hassles like retailers ’chargebacks.
Looking to keep its position with the marker leaders,Mudd Inc.,with wholesale volume of $300 million including licensing royalties,this December launched its first TV ad campaign to increase its brand ’s profile.Mudd management acknowledged the move in part was intended as a bit of corporate muscle-flexing to set it apart from smaller competitors.
But Jones ’move likely has other major appar- el companies looking more closely at the prof- itable moderate branded junior jeans category.A key question on the minds of many who watch that market,as well as the executives at the head of companies like Mudd and Angels,will likely be wondering who will prove attractive acquisi- tion options to some of Jones ’brawny rivals.
"Not us,"said Lisa Engelman,president of sales at Paris Blues,which this year expects sales of about $140 million."This is a family- owned business and the family works here."
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)