In the past ecade,a trio of independent jun- ior jeans brands rewrote the rules of the mod- erate segment.

By aggressively chasing fashion trends and offering retail prices below $30,LEI,Mudd and Paris Blues developed products and brands that were highly desired by teens.While teens are brand-conscious,they proved they ’re not above trading own from status names if they can get two pairs of jeans for what they ’ve been paying for one.

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