While designers have tweaked washes,fabrics and details for a year,the low rise has remained a com- mon element across most new jeans tyles.
The trend,which tarted on the West Coast two years ago with plunging styles that forced some wearers to find new underwear or go without,has now become common curren- cy in the jeans business.Jeans vendors are producing low- rise tyles targeted at everyone from East Coast teens to Midwestern matrons —though the 8 1/2-to 9-inch rises tar- geted at the latter leave lots more to the imagination than the 5-inch rises aimed at the young and trend-conscious et.
Designers believe the trend has lasted because placing the jeans lower on the hips and below the stomach has a slimming effect.With consumers rising to the bait,merchan- disers have focused their efforts this year on toning down the over-the-top sandblasted and whiskered washes of a year ago to make jeans look a little more cleaned up.
They ’ve also refined the cut,developing contoured waist- bands that it higher at the rear than in the front — to avoid the dreaded plumber look seen in early tyles.In the trend ’s latest incarnation,designers are creating trompe l ’oeil effects, using either wide belts or additional pieces of non-denim fab- ric,like athletic knits,above the fly.That results in jeans that appear to sit very low on the hips but cover more of the body.
But typically,after fashion ’s pendulum wings to one extreme,it eventually turns in the other direction.Some design- ers have started to ask whether it ’s time to bring back aggres- sively high rises that cover the navel,evocative of the designer jeans of the late Seventies and early Eighties.Still,most sources said they believe consumers aren ’t yet ready for high rises.
However,while the low-rise trend still has ome legs in it, merchandisers are starting to look again at the legs of jeans.Bootcuts and flares have become almost tan- dard in recent years,and some lines are tarting to include more traight-leg styles,just to offer a change in ilhouette.But so far,executives aid, few consumers are biting.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews