It’s a youth-oriented world after all. And sales of antiage skin care products are proving it. Sales of age-defying lotions and creams rose double digits in both mass and department stores in 2002. And 2003 could likely see sales increase again, especially if a slew of new "Botox in a bottle" products hit shelves as expected.

Botox Cosmetic, trademarked by the Allergen Co., is injected into foreheads to paralyze the muscle resulting in a smoother surface. Following the stamp of approval from the FDA in April, it has received widespread popularity. As a result, researchers for over-the-counter product manufacturers have begun working feverishly to develop new antiage products offering a similar benefit. Already, at least one topical lotion is making Botox-like claims. Faux-Tox, created by DDF, launched at Nordstrom in September 2002. But competition is close behind. Researchers from Milbar Labs and Cosmetic Labs are among those hoping to introduce their own versions this year.

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