Land of Distraction, a new advanced contemporary label that launches in Los Angeles this week, aims to disrupt the traditional fashion mold.For one, its muse, chief executive officer and executive creative director is Danita Short, a nurse who hails from a farm in Calgary, Canada, and rides her Harley-Davidson 30,000 miles a year.The label will be sold direct-to-consumer via a web site that will launch at a party Thursday; the first collection will be available on Feb. 1.[caption id="attachment_11057349" align="aligncenter" width="400"] Danita Short[/caption]The venture is backed by Canadian businessman Laurie Venning, founder, chairman and ceo of the Vennwest group of companies, which include Vennwest Global Technologies Inc., Venntertainment Corp. and EnerTrade International Ltd. Venning recently acquired a majority stake in LevelFilm, a Canadian independent film company, and Land of Distraction represents his foray into the fashion business.Venning and Short met via another business venture, and quickly connected with chief marketing officer Joshua Reed, founder of men’s hat company Gents and a former Calvin Klein executive. Reed was beginning to consult, and he was intrigued by Short.“She’s this farm girl in Calgary, who rides a Harley but also really loves fashion. [Short at the time was also styling a country singer.] The message that came across after our initial brainstorming session was that she was really into empowering women by dressing them up,” he said.The two went to New York Fashion Week, where they recruited design director Christian Juul Nielsen, a former designer for Oscar de la Renta and Dior who was consulting for J.Mendel at the time.“Danita is a super-inspiring person to be around,” Nielsen said. “Every single piece you see has a clear and direct reference to her life and background, from her farmhouse in Canada to her dance background to her love of motorcycles.”Nielsen translated that into pieces with workwear silhouettes, such as a parka or overalls fashioned in soft napa leather or a jumpsuit made from sand-washed Cupro; those with a Seventies vibe, such as Western-style rigid denim jeans with ultra-flared legs and a masculine denim shirt, and delicate tulle dresses with leather straps and grommets at the French seams.Other materials include rough canvas, wide wale corduroy and ultra-fine jersey.“There’s nothing precious about it. A lot of the silhouettes are masculine, slouchy,” Nielsen said. White denim stars are emblazoned on a cropped khaki canvas jacket and the oxblood and mustard accent colors are meant to evoke a dusty farm. There are also men's wear details sprinkled throughout, such as taping inside a pair of cropped trousers.Prices will range from $130 to $700 with some pieces going up to $1,700 such as a leather dress. A cupro dress, for example, is $495, jeans are $250 to $275 and graphic T-shirts are $130.As for the name, Short said, “Wearing the clothes can distract you from the mundane details of everyday life. I’m spontaneous, so that in a way is distracting for some. I wanted something bigger than a fashion house, so we said, ‘Why just have a house when we can have a land of our own and create subcultures or categories within it?’”As for the direct-to-consumer model, the team didn’t want to be dictated by department store deadlines and quotas, so they plan to sell exclusively online for the first three seasons. Production and samples are done in L.A., where, Nielsen said, “It just feels easy and free coming from here. We are trying to do high market detailing at this price point, which has been a challenge, but it pushes your creativity.”Added Short, “We’d love for everything to be leather, for example, but I understand as a new brand we have to be accessible because there’s a lot of competition out there. We do small runs of everything and learn as we go.”
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)