NEW YORK — Icelandic designer Steinunn Sigurd will launch a cashmere and wool knitwear collection this fall backed by better-priced knitwear company White + Warren.
This story first appeared in the June 26, 2002 issue of WWD. Subscribe Today.
Under the label Steinunn, the line features separates in a variety of textures and yarns. The hand-knit fabrics include wools, silks and cashmere, and the pieces are adorned with treatments such as ruffles and textured trims.
The line wholesales from $100 for a superfine merino wool sweater to about $300 for a zip-front jacket. The 48-piece fall collection will include tops, skirts and dresses. For fall, the company is projecting sales of $200,000 to $250,000, with $1 million in sales planned for 2003.
Barbara Warren, cofounder of White + Warren, said her company was looking for emerging new talent to represent, and described the addition of Sigurd as the “perfect marriage” to her knit company.
“She has talent and vision and is such a major talent that needed to come out and do her own line,” Warren said.
The collection is aimed at specialty stores, including Bergdorf Goodman, Barneys New York and Fred Segal. Other retail accounts include Richard’s in Greenwich, Conn., and Leal in Columbus, Ohio.
Susan Maged, manager and buyer for Deborah Gilbert Smith, an upscale women’s apparel store in Millburn, N.J., said she found the line to have “interesting accents,” while adding that it can go from day to evening and can travel well.
“It’s simple and elegant, yet a little edgy,” Maged said.