While authenticity may be in the eye of the beholder, longevity helps.

So said a handful of image-makers asked by WWD what rings true for them. "When you're thinking about authenticity, you're thinking about classics, the things that endure," said Robert Passikoff, president of Brand Keys. "Things with a long heritage, things born for a purpose and staying true to it," summed up Vittorio Verdun, vice president of marketing at Luxottica N.A.

Following are some image-makers' favorites.

What brands do you consider authentic?

Robert Passikoff, president, Brand Keys: Nike, Budweiser, Avis, American Express, Sony, Hilton, Tide, Google

Marc Gobe, chairman and chief executive officer, Desgrippes Gobe: Ralph Lauren, Coca-Cola, Nike

Kiwa Iyobe, trend analyst-futurist: REI (Recreational Equipment Inc.), Whole Foods

Ron Rentel, president, Consumer Eyes: Eileen Fisher, Tivoli Audio radios

Vittorio Verdun, vice president of marketing, Luxottica N.A.: Levi's, Moët & Chandon, Dom Perignon

What things do you consider authentic?

R.P.: A little black dress, a Burberry raincoat, a decent leather briefcase.

M.G.: A diamond ring, a fine leather bag, a Swiss Army knife.

K.I.: The gift of experiences, like tango lessons for a wedding couple; philanthrocapitalism, giving of one's self as well as one's money.

R.R.: The celebration with family and friends of certain holidays that are devoid of commercialism, such as Thanksgiving.

V.V.: A Burberry trenchcoat.

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