NEW YORK — Wicking fibers are currently dominating the performance fiber market, as activewear vendors broaden their end-use out of the traditional sock and shirt arena.

At the same time, consumers are becoming more aware of the benefits of performance fibers — and not just wicking fibers — which paves the way for future advancements to be more easily accepted at retail, executives said. Further, consumers are willing to pay the extra cost associated with technical fibers when they have a clear understanding of why they’re being charged more for a garment that contains a performance fiber.

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