RIO DE JANEIRO — Plastic might have been Benjamin Braddock’s key to the future in “The Graduate,” but it’s also the stuff of the two hottest-selling fashion items for young women during the South American winter season...
RIO DE JANEIRO — Plastic might have been Benjamin Braddock’s key to the future in “The Graduate,” but it’s also the stuff of the two hottest-selling fashion items for young women during the South American winter season here.
Women between 15 and 25 years of age make up about 23 percent of the population in this fashion-conscious city, and spend much of their disposable income chasing mercurial fashion trends.
The must-haves this season: a plastic handbag made by top fashion label Triton, for about $43, and plastic Melissa pumps made by Grendene, Brazil’s largest plastic shoe producer, for around $26 a pair.
Grendene said it sold 70,000 pairs of Melissas, in 16 models, here between February and July. Of those, 40,000, or nearly 60 percent, were two sandal-inspired pumps. One had a low heel and the other featured a high wedge sole, and both were designed by Alexandre Herchcovitch, among Brazil’s top designers. The pumps are called Scarfun, or “fun pumps” (derived from escarpim, which means “pump” in Portuguese).
Triton said in its own three stores here, it sold 1,574 of the popular handbags between July 2003, when they were launched, and last month. The plastic purses are zippered, with a textured-leather look, come in eight bright colors, four models and bear the Triton logo. The best-selling style, the Carla, accounted for 703 units, or nearly half of those sold.
Triton is also carried in 39 multibrand shops in the city.
At Contemporaneo and Index, two independent shops here, owner Monica Allen confirmed that Melissa shoes and Triton bags “have, in the past few months, been the hottest sellers in my stores.”
The two shops carry 10 handbag brands and sell 160 bags a month, of which 120 are from Triton and most are Carlas. The stores also carry six shoe brands, selling 300 pairs a month — 250 are Melissas and 210 of those are Scarfun pumps.
“Young Rio women love the Triton handbags because they’re inexpensive, colorful and practical. The Carla bag is roomy enough to fit school books,” said Allen. “The Scarfun pumps are inexpensive and versatile…and serve as both a casual pump and a fashion pump.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"