A strategy. That’s what apparel firms need today to keep up with an increasingly competitive and unforgiving marketplace — even if all they want to do is get out of the business.

In examples ranging from small, privately held apparel firms to Sears, Roebuck & Co.’s acquisition of Lands’ End, the need for methodical planning and high performance standards emerged repeatedly in a financial panel discussion on "New Rules for Investing in Fashion" at the WWD/DNR Apparel CEO Summit 2002.

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