NEW YORK — Personal trainers and yoga instructors are beginning to look like race car drivers and tennis players: Their clothes are like billboards.
A growing number of athletic labels are "seeding" their activewear on fitness instructors and personal trainers with the hope that their students will take note during their workouts. Some brands give away the merchandise and others offer substantial discounts.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)