NEW YORK — Personal trainers and yoga instructors are beginning to look like race car drivers and tennis players: Their clothes are like billboards.
A growing number of athletic labels are "seeding" their activewear on fitness instructors and personal trainers with the hope that their students will take note during their workouts. Some brands give away the merchandise and others offer substantial discounts.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)