Rocawear maintains a strong retail presence both in the real world and in Second Life worlds found online. In the spring, the firm partnered with Inter Active Corporation on a brand boutique featured on Zwinky.com, a tween and tween-focused virtual society. Since then, it has generated about $60,000 in virtual goods on the Zwinky site.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)