PARIS — The introduction of the Worth name to lingerie added a new dimension of quality and workmanship at the Salon International de la Lingerie.
First unveiled in a preview at the Meurice Hotel here, the first collection of Worth lingerie is comprised of solid black and beige corsets, bustiers, underwire bras, garters, string bikinis, boy-cut briefs and thongs. The capsule collection of more than 20 pieces is projected to generate first-year sales in excess of $1 million, said fashion entrepreneur Mounir Moufarrige.
"We are still waiting for orders to come in, but so far orders exceed $1 million," said, Moufarrige, who recently sold his France Luxury Group to financier Alain Dumenil.
Moufarrige said distribution will be limited to a select number of major specialty stores and lingerie and ready-to-wear boutiques in Europe and the U.S. The reason for a compact rollout of Worth lingerie is because "very few stores carry luxury lingerie," he said.
Suggested retail prices will start at around $1,000 and go to $1,200. The size range of corsets, bras and bustiers is 36 to 38. The pieces are rendered in a light-weight power net with special effects such as boning and lace-up treatments.
Worth’s lingerie is designed by Giovanni Bedin, a graduate of the school of La Chambre Syndical de la Couture, whose background includes working as an assistant for Karl Lagerfeld and Thierry Mugler.
As a model began showing the dressmaker details of the corsetry, Bedin said he "embraced" the idea of designing a lingerie collection.
"When Mounir Moufarrige asked for my design hand to develop a line of…lingerie for Worth, I immediately accepted," he said. "The collection is made up of little jewels of handmade expertise. The corsets reflect an excellent union with the Worth name and its history in fashion, one that is synonymous with ultra sophistication."
Bedin noted that he was "intrigued" with the idea of the undergarments worn by luminaries of the 19th century such as Sarah Bernhard, particularly what was worn underneath gowns designed by Charles Frederick Worth, the English couturier who founded the House of Worth in Paris in 1857.
Regarding the importance of lingerie in fashion, Bedin, who also designs ready-to-wear under his own name, said: "We are doing this because we believe it is becoming more and more important. Lingerie has become an accessory that is not only worn as undergarments but also worn to show off. A lot of women don’t want to pay a fortune for something they don’t really want to show or be seen in. These are items that can be worn with ready-to-wear or even with jeans."Worth also plans to open a salon in Paris in late 2003 that will offer clients a range of made-to-measure undergarments, said Bedin.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty