NEW YORK — Charles Worthington has been inching his way into the American hair care market for five years. Now, the British salon owner and stylist is getting serious about the U.S. by opening a salon here and by finally establishing a U.S. sales force.

The salon, to be called Charles Worthington, is at 568 Broadway in SoHo, on the intersection of Prince and Broadway, situated above Armani, below Bliss spa. The company’s headquarters will operate next door to the salon.

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