By  on September 20, 2007

Wrangler is launching two limited edition anniversary jeans styles to commemorate 60 years in business.

The jeans will be sold starting next month exclusively in select Barneys New York locations under the Wrangler47 brand name, which is the company's premium denim label introduced about three years ago.

Wrangler was born out of the Blue Bell Overall Co., which was named after a bell given to the owners by a group of railroad workers who frequently bought overalls from the company. The bell was forever covered in blue dust from the blue denim fabric fibers, hence the name "Blue Bell."

To create the limited edition styles, designer Monique Buzy-Pucheu dug into the company's archives to create jeans that were a nod to the brand's heritage as an authentic Western denim label and appropriate for today's contemporary shopper.

"It was really a challenge to capture those authentic characteristics, especially since the original Wranglers were for men and these special jeans are for women," Buzy-Pucheu said.

The designer said she worked with the broken twill denim fabric to duplicate the original bright blue Wrangler jeans and reproduced the style that was originally available in 1947. The fit, she said, is the Madison, Wrangler47's low-rise, boot-cut style. Buzy-Pucheu dipped the fabric in an indigo bath six times to achieve the blue hue. The style is completely unwashed, giving it the same appearance as the original 1947 Wrangler Cowboy Cut, but with a soft handle.

As an added element, Buzy-Pucheu also came across another pair of jeans in the archives and decided to pay homage to those. The jeans, she said, were worn by a real cowboy in the Fifties and were worn, ripped and stained.

"I literally was able to rip, wash and stain them in the exact same way," she said. "It's actually pretty cool. You put the old and the new jeans next to each other and they look identical."

The jeans will retail for $144 to $176. There are only 600 of each style available for sale, each numbered and stamped on the interior pockets with the Wrangler47 and Blue Bell names.

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