SANTA MONICA, Calif. -- MAGIC International and WWD have joined forces to produce a women's apparel trade show, "The Women's Wear Daily MAGIC Show," to be held at the Las Vegas Convention Center beginning in February 1995.

WWD/MAGIC will take place concurrently with MAGIC's men's wear markets, which are held twice a year at the Nevada facility. MAGIC's next market, which begins on Wednesday, will feature 4,440 booths of exhibitors, and the event is expected to generate attendance of 55,000.

MAGIC was founded 60 years ago and today is the largest men's wear trade show in the world. MAGIC enjoys an industry-wide reputation for its comprehensive selection of all classifications of men's wear as well as for the concentration of top retail and wholesale management at its markets.

WWD, over its 84-year history, has become the most influential publication in the international women's fashion industry and the only daily newspaper covering the global women's market. WWD has a daily readership of 200,000 and is part of Fairchild Publications, which is a division of Capital Cities/ABC.

"MAGIC's ability to provide face-to-face access to top retail management and an overview of new trends and lines answers a deep need in the fashion industry," said Michael Coady, president of Fairchild Publications.

"The need for a women's counterpart [to MAGIC's men's show] has been apparent for a long time, and this working relationship will allow for its realization," Coady added.

Glenn E. Mounger, chairman of MAGIC, noted that plans for the expansion of the Las Vegas Convention Center have made the new market plausible. "We've had requests to do a women's version of MAGIC for many years, both from our exhibitors and from top management," he said. "The Las Vegas Convention Center's plan to add 1.5 million square feet of show space in the next 15 years means that we can address the needs of both the women's and men's industry," Mounger explained.

He added that Las Vegas is in the midst of rapid growth and expansion. More than 21 million people visit Las Vegas every year, and the climate for both business and recreational travel has improved markedly in just the last year with the opening of several new hotels and theme parks.Mounger said exhibition space at the Las Vegas Convention Center has been sold out at every market since MAGIC moved there facility in fall 1989.

Although its current roster of exhibitors is composed predominantly of men's wear manufacturers, suppliers with women's wear lines often exhibit these selections as well at the MAGIC events. The show's international retail audience includes not only top management of larger stores, but it also counts a substantial percentage of independently held specialty stores that carry both men's and women's wear.

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