A Grand Bonjour: Polo Ralph Lauren Goes Big in Paris

The new Ralph Lauren store opened in Paris this week. It’s currently Europe’s largest retail endeavor for the American designer — a 23,000-square-foot flagship in a 17th-century town house on the Left Bank. To be sure, the designer’s third boutique in the French capital is an ambitious statement, spanning a 128-seat restaurant and four floors of fashion set in a series of transporting rooms: reminiscent of a Nantucket sailing club one minute; a grand, colonial parlor the next. Throughout are enough artworks, chandeliers and painstakingly restored rococo details to rival a museum — a refined backdrop for one of Lauren’s most complete brand statements in Europe, spanning his various women’s and men’s collections, from runway looks to an attic showcase for rugged RRL denim. Also, Fashion’s Night Out is offering retailers in the U.S. and Canada an expanded collection of FNO branded merchandise to build buzz about the Sept. 10 shopping event. Tying in with the evening, the collection includes fashion-forward short- and long-sleeved T-shirts and tanks, in addition to a unisex hoodie emblazoned with the FNO logo and a new abstract cityscape print. Forty percent of the proceeds from the collection, scheduled for August delivery, will benefit the NYC AIDS Fund. Retailers don’t have to participate in the event to sell the collection. And it was announced this week that Japanese retailer Takashimaya is closing its New York flagship in June.
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