LAS VEGAS — The Women’s Wear in Nevada show keeps packing ’em in.
This story first appeared in the September 5, 2002 issue of WWD. Subscribe Today.
The sold-out show opened in a larger, 12,000-square-foot tent on the Rio Hotel and Convention Center parking lot to accommodate 70 extra exhibitors that had been on its waiting list. The tent was warm and noisy from overworked fans, yet exhibitors said they’d rather “rough it” than miss it.
WWIN kept its buyer base — predominantly small misses’ boutiques — interested with a relatively compact presentation (no long walks), a roving goody cart and thousands of free lunches.
“A free meal helps with cost-cutting,” joked Diane Cuscino, an owner of a namesake boutique in New Castle, Pa. She ordered rope belts and gauze blouses for next spring.
Overall, WWIN buyers favored colorful fabric bags in boxy shapes, men’s wear shirts with candy-colored stripes and reversible jackets. Everything from tank tops to suit jackets were given spot-touches of beading.
City Girl by Nancy Bolen used the effect on coordinated separates with an Op-Art print in a key lime palette. The San Francisco-based line offered a pleat-front skirt with a jacket as an updated option, and traditional misses’ fit elastic-waist pants.
Green gemstones — peridot, jade and yellow-green Chinese turquoise — drew buyers to jewelry line Madeline Andree. “The [blue] turquoise is slowing down,” observed partner Andy Hovorak. “There’s too much of it out there.”