Ralph Lauren quietly shuttered its two-year-old 20,000-square-foot store last week. Other brands are expected to close boutiques in a city that has lost its luster for cash-rich mainland Chinese tourists.
The decision could be a landmark ruling for Western brands in China.
December 8, 2016
• Nyima Pratten
X-Am Testing the Mass Market
NEW YORK -- It isn't easy to sell a new jeans line to teenagers. There better be a good reason to buy it, especially if it's going into mass market stores, whose stodgy image has traditionally been difficult for junior apparel.
WWD's Ultimate Holiday Gift Guide is brought to you by @styleontherise and is complete with the perfect presents for everyone on your list. Click the link in our bio to start shopping NOW. #WWDHoliday #Sponsored
@rebeccaminkoff is bringing self-checkout to high fashion: The brand has partnered with @queuehop to bring its customers self-checkout options, beginning this holiday season at its SoHo store. (📷: @aurorarosephoto)