DALLAS — Amazon.com has boosted the fashion quotient of its jewelry inventory with a new storefront by the Ylang-Ylang boutique offering such trendy collections as Me & Ro and Ten Thousand Things.
The deal brings hip new styles to the Web’s largest retailer and provides Ylang-Ylang, based here at the Dallas Galleria mall, with a second e-commerce outlet.
Jewelry and watches are the fastest-growing category of goods sold online, swelling 56 percent last year to $1.3 billion, according to ComScore Networks, a research firm in Chicago.
Ylang-Ylang, located in a sleek 560-square-foot shop next to Cartier at the Galleria, rang up more than $4 million in sales last year, including $800,000 from its own Web site, ylang-ylang.com.
“Amazon wanted hot designer lines, so over a year ago, they started looking on the Web to see who was carrying them and the roads led to us,” explained Joanne Teichman, who owns and operates Ylang-Ylang with her husband, Charles. “They came to us and asked us to have a store.”
“One of our key interests is having a selection that suits every taste, and Ylang-Ylang provides a wonderful selection,” commented Gianna Curran, merchandise product manager at Amazon.
Ylang-Ylang has posted more than 1,000 styles from more than a dozen collections in its Amazon store, featuring sterling, gold, semiprecious and diamond jewelry. Prices span from a $55 Me & Ro sterling pendant with a Sanskrit inscription to a $26,000 private label Ascher-cut diamond tennis bracelet. The Amazon inventory is nearly identical to Ylang-Ylang’s Galleria store and Web site, with the notable exception of Cathy Waterman’s collection.
“We withheld Waterman in the first phase,” Teichman explained. “We talked about it; she doesn’t need the business and her things are very expensive.”
Teichman said she couldn’t predict sales via the Amazon store, which has gotten the strongest response to Me & Ro, Mizuki, Ten Thousand Things and Dana Kellin since it opened in late January.
But she expects it to follow a similar trajectory to Ylang-Ylang’s own two-year-old transactional Web site.
“We were not selling hugely expensive things at first on the Web until there was a confidence level,” she said. “It is just a matter of building that business.”Other brands within Ylang-Ylang’s Amazon store include Jude Frances, Shaesby, Jeanine Payer, Gurhan, Aurora Lopez Mejia, Barry Kronen, Renee Garvey, Jane Diaz, Annette Ferdinandsen and Jane Nicolais.
“The beautiful thing about it is that Amazon is a platform to an incredible customer base, but as far as the customer is concerned, they get Ylang-Ylang service,” Teichman said. “We wrap it and track it and ship it.”
Amazon.com, which claims to have nearly 47 million active customers, has been on a roll with jewelry. Last month it announced that December jewelry sales increased more than 120 percent against the previous year, with triple-digit growth continuing in 2005. Fashion styles by Paris Hilton have been bestsellers as well as diamonds, pearls and heart-motif fine jewelry.
The site has jewelry storefronts for Fortunoff, Ross-Simon, Littman Jewelers, Ice.com and Luxuria Fine Jewelry in addition to a broad selection of costume and fine jewelry and watches from Amazon’s own collection and various third parties.
Curran declined to reveal jewelry sales or to disclose whether jewelry is the fastest-growing category on Amazon.com.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews