A pair of yoga pants with built-in underwear is meant to resolve the dilemma of the downward dog pose.
YoginiStyle, the Lexington, N.C., company that sells YogaSmart Pants, boasts: "No matter the position, now you can relax."
"You're doing yoga with this peekaboo thong show on the side," said Jayanna Nichols, the yoga instructor who conceived of the line. "All you see is women pulling their pants up or putting their hand over their red thong."
Nichols got the idea when she was eight months pregnant and couldn't find yoga pants that would stay up. Out of frustration, she sewed a thong into her pants and found that it worked. Pants and underwear stayed together. The patent is pending.
"I say, ‘I gave birth to it the same time I was giving birth to my child,'" she said.
After determining there was no similar product on the market, Nichols started the patent process, and in November the first products shipped to yoga studios and boutiques. In the next few weeks, the line will be sold online at everythingyoga.com, acacia.com and yoginistyle.com, the company's site. Next month, YoginiStyle will begin a sales campaign to reach yoga studios, 80 percent of which now sell apparel, Nichols said.
In the first year, Nichols' goal is to do a half-million dollars in wholesale and another half-million in direct retail sales through her Web site.
The collection also includes fitted tanks, T-shirts and ribbed tanks, all of which have thick enough straps to conceal bra straps, high necks so cleavage doesn't pop out and an extra three inches of length to cover midriffs. All the products, made of 90 percent cotton and 10 percent spandex or 100 percent cotton, are tagless.
The pants wholesale for $28, and the tops go for $23.
For fall, YoginiStyle plans to expand the panty line-free pant to "try to hit every physical fitness activity a woman could do," Nichols said. Among the additions will be leggings and biking shorts.
"Our ultimate goal is to give women one less thing to worry about," she said.
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