PARIS — Convinced that sports will continue to strongly influence fashion, Yohji Yamamoto is expanding his association with Adidas and launching a new apparel collection to retail next spring.

And the partners have big ambitions, saying it has the potential to become a $300 million business in five to 10 years. The line for men and women, positioned to compete with the likes of Prada Sport and Polo Sport and priced from about $60 to $600 at retail, will be unveiled in October during Paris fashion week, possibly with its own runway showcase.

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