PARIS — Convinced that sports will continue to strongly influence fashion, Yohji Yamamoto is expanding his association with Adidas and launching a new apparel collection to retail next spring.
And the partners have big ambitions, saying it has the potential to become a $300 million business in five to 10 years. The line for men and women, positioned to compete with the likes of Prada Sport and Polo Sport and priced from about $60 to $600 at retail, will be unveiled in October during Paris fashion week, possibly with its own runway showcase.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)