NEW YORK — What started more than 35 years ago as a woman selling wigs from the trunk of her car to cancer patients has developed into a $5 million ready-to-wear business.

Wigs and free coffee were big draws when Yolanda Cellucci opened Yolanda’s in 1968. But there was also a small rack with 13 dresses from the likes of Victoria Royale, Mollie Parnis, Pauline Trigère and Oscar de la Renta. Over the years, Cellucci fine-tuned the mix with hard-to-find labels and new categories.

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