NEW YORK — What started more than 35 years ago as a woman selling wigs from the trunk of her car to cancer patients has developed into a $5 million ready-to-wear business.
Wigs and free coffee were big draws when Yolanda Cellucci opened Yolanda’s in 1968. But there was also a small rack with 13 dresses from the likes of Victoria Royale, Mollie Parnis, Pauline Trigère and Oscar de la Renta. Over the years, Cellucci fine-tuned the mix with hard-to-find labels and new categories.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"